Nowadays brands are using social media to grow their brand and create brand awareness. Using social media to build your brand might feel like a massive and confusing task but it’s actually easier than you might think.
Here are some tips that will get you started on your strategy:
1- Republish and update older posts.
If you have a lot of old content that is outdated, a good idea is to update them and republish them to your website.
Your social media should be built on a strong strategy where your goal is to build engagement with your audience, this can be done without starting from scratch. Also, re-using your content will improve your entire content marketing program’s ROI (Return On Investment).
2- Always include Hashtags.
Since 2007, hashtags have become very important on social media, it’s rare to see a social media post without one, especially on Instagram.
Hashtags are the best ways to grow engagement organically. Using hashtags will help you find your target audience and will make it easier for them to find you.
We gathered for you the top 21 hashtags of 2022 to give you a hand on your social media strategy!
#love (1.835B)
#instagood (1.150B)
#fashion (812.7M)
#photooftheday (797.3M)
#beautiful (661.0M)
#art (649.9M)
#photography (583.1M)
#happy (578.8M)
#picoftheday (570.8M)
#cute (569.1M)
#follow (560.9M)
#tbt (536.4M)
#followme (528.5M)
#nature (525.7M)
#like4like (515.6M)
#travel (497.3M)
#instagram (482.6M)
#style (472.3M)
#repost (471.4M)
#summer (454.2M)
#instadaily (444.0M)
3- Use visuals as much as possible.
Investing in visual content is not necessarily expensive, but it's important to include gifs and videos in your content as well.
According to Quicksprout, visual content receives 94% more views and engagement than those without.
You should keep this in mind as you create your instagram content strategy.
There are a lot of free services like Canva for example where you can create and edit content.
4- Stay updated and informed on new trends.
Keeping an eye on the latest trends is very important for your business as it will help you drive engagement. However, you should be careful and not jump on every trend you see on the internet, and always follow your messaging to stay relevant to your audience.
To keep up to date with the latest trends you should subscribe to Social Media Blogs, follow Hashtags on social media platforms, set up Google Alerts…
5- Research well your target Audience.
Knowing the right target audience to your business will create an identity that really speaks to your customer. Essentially, a target audience analysis gives you direction for your marketing and ensures more consistency in your messaging, which will help you build stronger relationships with your audience.
These steps will get you through this process:
Analyze Your Customer Base and Carry Out Client Interviews.
Conduct Market Research and Identify Industry Trends.
Analyze Competitors.
Create Buyer Personas.
Define Who Your Target Audience Isn't.
Continuously Revise.
6- Prepare Social Media Content Calendars.
A content calendar is the center of all your marketing efforts and one of the most important tools within your marketing strategy. It allows you to organize your content in a visual manner while having a clear communication of your campaign schedules and editorial plans.
Creating a content calendar enables you to put up images, set timings for your posts for multiple social media platforms.
Just create and update the publishing calendar once a week, set workflows, and accommodate last-minute changes.